Improving User Experience on Your Wix to Keep Visitors Engaged

Improving the User Experience on Your Wix Website to Keep Visitors Engaged.

If you have a Wix website, you've probably invested in design and content, but is your site truly user-friendly? A website that offers a smooth browsing experience will keep visitors on your site longer, make them feel comfortable, and encourage actions like contacting you or making a purchase.

If you're looking for tools to build a Wix website for your business, upgrade an existing site, sell a digital course, or create an online store, start by ensuring that your website provides an excellent user experience. How can you do that? Here are some key things to check:

✅ A Clear and Easy-to-Navigate Menu

Is your menu helping visitors or confusing them?

🔹 Keep the main menu simple, with only the most important pages, avoiding overly complex categories.

🔹 Use clear and understandable page names – for example, “Shop” instead of “Our Catalog.”

🔹 On Wix, you can edit the menu and drag pages to their proper place – make sure everything is positioned logically for visitors.

📌 Wix Tip: If you have less important pages, place them in the footer menu to avoid cluttering the main navigation.

✅ Design That Serves the Content – Not Just Pretty, But Practical

Good design isn't just about impressing visitors; it should also make reading and navigation easier.

🔹 Choose pleasant colors and maintain good contrast – for example, dark text on a light background.

🔹 Ensure that fonts are readable, especially on mobile devices – overly decorative fonts can make reading difficult.

🔹 Avoid overcrowding your pages – Wix makes it easy to drag and arrange content so that the page remains clean and visually appealing.

📌 Wix Tip: If you have long text sections, use collapsible text boxes (Accordion) to keep the layout organized and easy to read.

✅ Loading Speed – No One Likes to Wait

Visitors expect websites to load quickly, and if they don’t, they’ll leave before even exploring your site.

🔹 Use high-quality images, but make sure they are optimized and not too large – Wix has built-in tools for compressing images.

🔹 Remove unnecessary widgets and animations that could slow down your site.

🔹 Test your site speed with Google PageSpeed Insights and make improvements based on its recommendations.

📌 Wix Tip: The Wix website builder includes built-in tools to optimize speed, such as advanced image loading and automatic mobile adjustments.

✅ Mobile Optimization – Most Visitors Browse on Their Phones

More than 70% of users visit websites from their smartphones, so it’s crucial to ensure your site looks great on mobile.

🔹 Wix allows you to edit the mobile version of your site separately – check that all elements are properly arranged.

🔹 Make sure buttons are large enough to tap easily and that users don’t have to zoom in manually.

🔹 Check that the mobile menu doesn’t hide important content.

📌 Wix Tip: In Wix’s mobile editor, you can hide elements that appear on the desktop version and add mobile-exclusive elements for a better user experience.

✅ Call to Action (CTA) – What Do You Want Visitors to Do Next?

Every website has a goal, whether it’s making sales, generating leads, or growing an email list. The question is: Do visitors know what to do next?

🔹 Make sure your key buttons stand out with clear calls to action, such as: “Contact Us,” “Download Now,” or “Quick Purchase.”

🔹 Wix lets you add dynamic buttons that lead to a contact form or a specific product page.

🔹 Use straightforward CTAs – “Get Started Now” is more effective than “Click Here.”

📌 Wix Tip: You can use smart popups on Wix to encourage actions, such as offering a special deal for newsletter sign-ups.

💡 Bonus Tip:

Sometimes, even a small adjustment in the layout of your Wix website can significantly improve the user experience. Managing a website often requires trial and error. If something isn't working well—or if you want good results to become even better—try moving headlines, adjusting buttons, and analyzing how visitors respond.

📢 Looking for help with building a Wix website, upgrading an existing site, or setting up an online store? Email me to: orfarb@gmail.com and schedule a free consultation!